We were dancing Kuduro this week at CRM Jewelers when our new client, Luís Filipe Oliveira (a.k.a. Lucenzo), came by our Downtown store to buy a custom diamond bezel for his gold Rolex Day Date II. Lucenzo is a French singer-songwriter and producer of Portuguese descent who skyrocketed up the Latin music charts with the… Continue Reading
Rolex and the Power of Celebrity
Rolex is synonymous with wealth, power, and prestige. It’s no surprise, then, that so many celebrities have worn them in films throughout the years. Rolex watches showing up in movies goes back a long way. One of the earliest appearances, if not the first, was in They Drive By Night, a Humphrey Bogart film from… Continue Reading
The Rolex Yacht-Master : A Milestone for Regatta and Boating Enthusiasts
Certain events tell you and the world that you have reached a significant stage in your life. For some, it is a personal best at golf, shooting big game or conquering a mountain. For others, it is achieving a lifestyle. How often have you heard stories about leaving the corporate world for a life of… Continue Reading
Hublot – Overstated Perhaps but Never Overrated
To dominate as a symbol of class, everyone knows never to flaunt an object’s true worth in crass style as if begging for attention, but to masterfully understate its value, in pretense that the world is unaware of its flagrant power; but don’t expect watch manufacturer Hublot to follow that philosophy any time soon. The notoriously upbeat,… Continue Reading








